At CarSoup.com, major efforts are underway to improve our information technology (IT) infrastructure to better serve dealers, bring your dealership better sales results and improve our service to consumers. These are occurring on several fronts: improved website and navigation, stepped up SEO monitoring, enhanced dealer opportunities to connect with mobile shoppers, modified dealer campaign programs to provide better value for dealerships, and advanced consumer engagement. Here’s an update.
Improved overall website and navigation
CarSoup.com has improved the overall navigation, look and feel of our website to enhance consumers’ shopping experience. We’ve made the site’s navigation easier and more intuitive to use. We’ve also developed technology to help shoppers find even more exclusive offers and deals. Plus, we’re injecting more personality into the site, showing images and graphics that make the site “warm, fun and friendly” and illustrating some of the “joys of driving,” says Ben Miller, CarSoup.com’s director of user experience. Visit our site to see the navigation and design changes.
Search Engine Optimization (SEO) continues to play a pivotal role on the digital landscape, and, accordingly, monitoring SEO efforts and the growth in SEO traffic becomes increasingly important.
Brian Bowman, CarSoup.com’s chief technology officer, says CarSoup.com is using an SEO monitoring tool that tracks and measures where CarSoup.com shows up in Google, and helps CarSoup.com identify the volume of search terms and optimize the return on investment of those terms.
Bowman says, in recent months, SEO efforts are pacing to increase traffic by about 15,000 visits a week to CarSoup.com.
Enhancing dealer opportunities for mobile
On the mobile front, all of CarSoup.com’s popular products, services and tools for dealerships will be repeated in mobile format, says Miller.
This goes along with a major move to mobile screens by car shoppers, including those who not only do their research online, but also show up at dealerships with their vehicle choices pulled up on their smart phones. “We’ve seen a ton of traffic moving to mobile,” says Miller. “And our apps will keep these audiences incredibly engaged.”
Adding sizzle to dealer ‘events’ or campaigns
CarSoup.com has always been dedicated to helping the auto dealerships it serves. Along these lines, a number of products that are intended specifically for dealers also are improving and expanding, Bowman says.
For example, beyond regular advertising and vehicle listings, advertising on CarSoup.com also often takes the form of specific “events” or campaign marketing for dealers. Opportunities for these events or campaign advertising for dealers will now expand to 52 weeks per year. Events also will have greater prominence and visibility in larger space at the top of CarSoup.com’s homepage, and additional, reinforcing advertising further down the page. The enhancements also include allowing for custom content, video integration and greater flexibility in setting up inventory for dealers to advertise.
Bowman says these improvements are expected to launch in March.
Continuing to offer consumer engagement
CarSoup.com also continues to proactively engage serious car shoppers, Miller says, with a variety of products such as My Garage and Car Detective, communication tools that can alert consumers when a certain make and model has appeared for sale on the website, when something has sold or when a price drops.