Well not quite…. Facebook has made changes that severely hinder a dealerships ability to share things on Facebook and get people to see their message. The main problem lies in the fact that people don’t interact with a dealership like they do, Justin Bieber or their favorite political party. That means if you post a link to your amazing deal on wiper blades, not many people are likely to see it.
If you look at successful dealers, even dealers with over one hundred thousand fans, it is rare to get a post with more than 50 likes. Key Point: Likes and Comments are a big part of what Facebook uses to judge engagement.
Compare that with a dealer in a small town with less than 600 likes using our system.
Our LOTSoLIKES system bypasses Facebook’s normal algorithm by getting customers to post on your behalf. The best part is, you get reach far beyond the people that like your Facebook page. Look at it this way; you can get a personal referral from a customer to their 250 closest friends! Even better when one of your customer’s friends likes the post, you reach their 250 friends. You can see how the exponential effect of social media can have a huge influence.
Need more proof?
Here are the top 4 reason you should not give up on Facebook marketing:
43% of consumers are more likely to buy a new product when learning about it on social media. (Nielsen)
77% of consumers are more likely to buy a new product when learning about it from friends or family. (Nielsen)
81% of U.S. online consumers’ purchase decisions are influenced by their friends’ social media posts versus 78% who are influenced by the posts of the brands they follow on social media. (Market Force)
49% of U.S. consumers say friends and family are their top sources of brand awareness, up from 43% in 2009. (Jack Morton)