Car shoppers are payment shoppers. One of the first things taught to new dealership sales people is to get the customer talking about payment rather than price. With most customers financing vehicles, the real answer to the question of affordability is what their payment will be.
Knowing this, the ability to “soft pull” a customer’s credit, then allow them to shop your inventory based on real financing rates and terms is incredible.
Dealers on this type of program have been able to increase their front end gross by 25% and back end gross by 33%!
The process is simple
1. The customer is prompted to Pre-Qualify:
2. With a simple short form the customer is pre-qualified:
3. You get a highly qualified lead and the customer sees real payments on real vehicles: