Get Noticed

Jostling for car shoppers and buyers in the digital space is a moving target: How do you face this challenge? CarSoup.com teams up with dealers to help fight through the fray and the noise of advertising messages to boost sales and move inventory. How do we do it?
One prime way we do this is through our newly launched event campaigns. The ability to get your message in front of our audience of in-market automotive shoppers, and, most important, buyers, is available 52 weeks per year. Lots of options are still available. Here are some selected examples:

• The Traffic Launcher. This technology is performing with record click-through rates up to 9 percent on some campaigns and is the first message consumers see when they get to our site.
• The Digital Event. This is like a “site takeover” and some of its top features include:

--The Home Page Take Over. This is a prime position banner on our home page.
--Custom Event Landing Page. This features customized inventory results based off of the dealer’s customized event.
--Run-of-Site Banners. 10 to 15 percent share of these banners run on CarSoup.com’s entire site in that market.
As mentioned, this is only a partial list. Find out more by contacting your account manager.