Consumers crave transparency. And in the internet age, the information consumers want to make an informed decision is available in seconds. This has led to a drop in walk-in traffic and phone calls as shoppers arm themselves with information before they every visit a dealership. Fortunately, new tools for dealer websites are helping dealers provide the transparency shoppers want, helping fill their sales funnel back up.
Finding quality information used to be a hassle, as shoppers would have to visit local library or book store and check the NADA guide to get pricing information. As the internet evolved, services like KBB, Edmunds and others made the trade information easier to access. This can be a headache for dealers as customers are bringing inflated figures on the value of their car with them or deciding it’s not worth trading their car in at all.
New tools like the CarSoup Trade Master tool are shifting some of the power back to the dealer. By allowing the shopper to get a legitimate trade value based off NADA’s guide from your website rather than going to KBB or Edmunds and possibly viewing other dealers’ inventory, you have more control over the sales process. In addition to getting custom values for trade-in, CarSoup.com Trade Master gives shoppers the ability to upload pictures and video for you, creating a higher-level connection and commitment.
As discussed in multiple newsletters, blogs and social media, the shift to mobile can’t be ignored. The increased consumer demand for access to all the same tools on their mobile devices as desktop computers has driven us to make the Trade Master tool “responsive.” Responsive design is the next evolution of website technology; it allows one site that will display equally well on PC’s, Tablets and phones. This not only makes for a better consumer experience, it helps you with your search engine rankings and can save development costs. It behooves to investigate responsive design for your dealership site.