Consumer demand for connected cars is up.* Car buyers want and will soon be demanding these connected cars. What will they give to have them? Are you ready?
What is a connected car? It is a concept in which the driver and vehicle itself are linked to the world through the Internet and wireless networks.
Beyond wanting connected cars, most automotive consumers say they also would be willing to share their personal and vehicle information to make a connected car possible.
A whopping 81 percent said they would. Among younger participants (18-34), the number is even higher, with 84 percent saying they would share data. The study shows that among customers interested in connected cars, a large majority in every market surveyed (79 percent overall) said they would be more likely to buy from an OEM and/or dealer offering the “ideal” combination of connected car services.
In the meantime, until these connected cars emerge, mobile and tablet usage is soaring. With all of this consumer interest in connectivity rising, we at CarSoup.com continue to respond to this market trend. We’re responding in a variety of ways, including upgraded native mobile apps, which means you can browse inventory faster; an enhanced mobile site; a mobile-optimized website; and other products that will soon be launching such as our Automotive Content Library. This library will help dealers deliver high-quality, consumer-oriented content to their social media pages, blogs, websites, newsletters and other dealership communication outlets.
*According to a Cars Online 2014 survey, by Capgemini, which annually conducts automotive consumer research.