We all know how critical website search optimization is, and we also know how difficult it can be. That’s why website companies charge hefty fees for the service. Video SEO is just as important and we will show you how to make it easy and affordable!
When a customer searches for a vehicle near them (as seen below) video can be one of the first things they see if the dealer has a solid Video SEO strategy.
A well-implemented video strategy can also keep competitors further down the SEO listings and give your dealership greater share of voice, with priority placement in front of auto shoppers. Many SEO strategists recommend employing video as a means to accomplish priority position. A well established campaign can eventually push the competition off the first page of Google so shoppers view your ads and SEO links only. This strategy is similar to what the CarSoup.com exclusive “Dealer Wrap” product accomplishes; it provides exclusive exposure of your dealership and prevents other advertisers from distracting auto shoppers while viewing the content on your VDP and other pages. Both concepts support brand positioning and increase awareness.
Customers are unique and each is looking for something different. Some may be drawn to independent online reviews, others to detailed specs sheets. Increasingly, consumers are drawn to video in their shopping process. According to a study done by Animoto, 71 percent of respondents agree that watching video content produced by businesses leaves them with a positive impression of a brand/service/company.
Our expert digital consultants at CarSoup can help you develop a video SEO strategy for a fraction of the price you will find anywhere else. We have worked with leading video providers to bring our dealers the best video tools at the most competitive cost.
To supercharge your Video SEO today, contact us for a free consultation.
That’s right, video sells cars! According to Google over half of auto shoppers watched 30 minutes of video during the research phase and 1 in 4 watched over an hour. Combine that with the fact that video was identified as the #1 format for encouraging brand consideration and you know video has to be part of your digital strategy.
Types of dealer Video:
1. Live Video Walk-around
2. Stitched Video Walk-around
3. Personalized Video
Live video walk-arounds are probably the best way to execute a video strategy but most dealers do not have the time or the staff to shoot, edit and produce live video for all of their vehicles.
Stitched Video can be a cost effective way to get video on all of your vehicles using the photos you are already taking. Beware, not all stitched video is created equally!
Personalized Video is a great way to respond to emails, calls and visits to your dealership. Giving your salespeople easy access to webcams and your YouTube channel is a great way to get videos out to your customers. Something as simple as a 30-50 second personalized intro video can make a big impact on customer perception.
Automated solutions like stitched video can be a great way to get 100% video coverage with the least amount of work and cost. Services like Dynamic video from CarSoup.com will take your existing pictures for each vehicle and make them into a video with human voice over and integration with CarFax, Price and mileage information. As we have mentioned before, you have to be careful about choosing a video vendor, some claim to have human voice over, but it is a very computerized sounding human voice.
Depending on your needs we offer video solutions that can feed everywhere from CarSoup and your website to YouTube and Facebook. The best part is, they are all extremely affordable!