The shift to mobile hasn’t stopped; in fact it is speeding up. More shoppers are using mobile devices on and off your lot than ever before.
You can see from this recent survey by Thrive Analytics that the majority of shoppers in all age brackets are using mobile devices in your store. Let’s look at how to capitalize on this shift in the buying process.
Mobile Websites vs. Mobile Apps
Mobile websites are great tools for customer acquisition. They allow you to use your traditional marketing, SEO and SEM to drive shoppers to your inventory and service departments. Use your mobile website to drive customers to your dealership!
Mobile Apps are more focused on customer retention. You can use them as a tool to stay in touch with customers, who have visited the dealership but haven’t purchased, as an easy means to browse inventory and contact their sales person. For customers who have purchased, they can be used to schedule service, get coupons and shop for future vehicles.
In addition to serving the customer’s needs an app gives the dealer a way to communicate with their customers. While most email campaigns struggle to get a 20% read rate, push notifications from an app get a 97% read rate!
Customer love apps as evidenced by the amount of time they spend using them.
Even more compelling is news from a recent study by DMEautomotive that shows people who downloaded a dealer's smartphone app were 73% more likely to purchase from that dealer! This was no small study either - it used 366,000 records from 111 dealerships.
If you want to see how a smartphone app can help your dealership, click here and let us know.