Your dealer rating on our site, which we compile from a variety of sources such as Google and the Better Business Bureau, is important to car shoppers. Especially considering the results of a recent study of "constantly connected” Americans. It reports that they actively seek out independent review sites and look closely at items such as dealer ratings (illustrated by number of starts) before making a purchase.
These "constantly connected" shoppers not only use the Internet to stay connected to work, family and friends, but 69 percent seek out advice and opinions from family and friends on goods and services before purchasing. Additionally, the study reports that, of those who seek out advice, shoppers are equally likely to visit independent review sites before making a purchase—70 percent.
This finding is important for dealerships to consider when you’re looking at where to spend ad dollars. These connected shoppers are actively seeking out independent, third-party websites like CarSoup.com. We provide vehicle reviews, previews, an online Buyer’s Guide and other consumer-related information that these shoppers read. Advertising with us means you’ll reach these connected consumers. We also now have a new solution called Snap21—get your reviews from all of your happy customers with just 21 seconds of your delivery process. Contact your account manager for more information about partnering with CarSoup.com for your digital marketing needs, by sending us an e-mail.