Your dealer rating on our site, which we compile from a variety of sources such as Google and the Better Business Bureau, is important to car shoppers. Especially considering the results of a recent study of "constantly connected” Americans. It reports that they actively seek out independent review sites and look closely at items such as dealer ratings (illustrated by number of starts) before making a purchase.
These "constantly connected" shoppers not only use the Internet to stay connected to work, family and friends, but 69 percent seek out advice and opinions from family and friends on goods and services before purchasing. Additionally, the study reports that, of those who seek out advice, shoppers are equally likely to visit independent review sites before making a purchase—70 percent.
This finding is important for dealerships to consider when you’re looking at where to spend ad dollars. These connected shoppers are actively seeking out independent, third-party websites like CarSoup.com. We provide vehicle reviews, previews, an online Buyer’s Guide and other consumer-related information that these shoppers read. Advertising with us means you’ll reach these connected consumers. We also now have a new solution called Snap21—get your reviews from all of your happy customers with just 21 seconds of your delivery process. Contact your account manager for more information about partnering with CarSoup.com for your digital marketing needs, by sending us an e-mail.
Jalopnik.com reported recently, “Remember how the auto industry was going to go away because Millenials just don’t love cars the way they love a good video game or phone?” Well, that prediction was wrong, or, as Jalopnik.com writes, “Yeah, that’s a bunch of crapola.” In fact, Bloomberg reports that Millenials were actually the second largest group of car buyers in the U.S. last year.
That second-largest group makes up 27 percent of car buyers, right after Boomers. “Now it’s the Gen Xers who hate cars, apparently,” Jalopnik.com muses.
Of course this does go back to the core of why Millenials weren’t buying cars: Money. Specifically, the lack of it. However, Millenials are now getting jobs, they’re making money and they’re moving out to the suburbs where they’ll need cars to get around.
They also spend a lot of time shopping and browsing online. For example, a study by the Urban Land Institute of 18- to 35-year old Internet users in the U.S. found that 45 percent of respondents said they spent one hour or more per day checking out retail-oriented sites. The millennial demographic has grown up embracing the deep discounts and convenience offered by online shopping. A 2013 survey from ad agency DDB Worldwide of U.S. web users’ attitudes toward ecommerce found that both males and females ages 18 to 34 were more likely than their 35- to 64-year-old counterparts to engage in nearly every online shopping activity, with 40 percent of males and 33 percent of females in the younger age group reporting that ideally they would buy everything online. Plus, Forbes Magazine reports, there are a lot of Millenial-aged consumers: 80 million in the U.S. alone. Forbes also estimates that this demographic will be spending $200 billion annually by 2017. To learn more about these consumers, and how to better reach them, contact your CarSoup.com account executive. firstname.lastname@example.org.
CarSoup.com has formed a strategic alliance to provide another dealer-centric valuable service that offers dealerships the ability to buy, sell and trade aged and wholesale vehicles with one another at a controlled, flat, monthly rate.
This partnership will be a major benefit for participating dealers because the service offers an affordable wholesale source of used inventory for dealerships, and an outlet to sell wholesale vehicles to other dealers. The online platform, RoadDealer.com, is a proven site in the Chicago area, and now its available to all CarSoup.com’s dealers.
“CarSoup.com has always been proud to proclaim that we were built by dealers for dealers. One of the fundamental reasons for starting CarSoup.com 17 years ago was to support dealers’ need to move their inventory faster,” says Su-Lin Velin, Director of Marketing for CarSoup.com. “Quicker turns mean more profit for them. This alliance with RoadDealer.com supports that goal by enabling dealers to skip the expense and delay from selling at auction.”
“RoadDealer.com looks forward to building long-lasting relationships with CarSoup.com and its dealers,” RoadDealer.com president Jim Battista said. “This program was developed through personal experience of purchasing inventory for nine years. The impact of traditional auction fees and transportation expenses motivated me to create a more efficient solution.”
Want more details? Contact your CarSoup.com account executive by emailing here.