That’s right, video sells cars! According to Google over half of auto shoppers watched 30 minutes of video during the research phase and 1 in 4 watched over an hour. Combine that with the fact that video was identified as the #1 format for encouraging brand consideration and you know video has to be part of your digital strategy.
Types of dealer Video:
1. Live Video Walk-around
2. Stitched Video Walk-around
3. Personalized Video
Live video walk-arounds are probably the best way to execute a video strategy but most dealers do not have the time or the staff to shoot, edit and produce live video for all of their vehicles.
Stitched Video can be a cost effective way to get video on all of your vehicles using the photos you are already taking. Beware, not all stitched video is created equally!
Personalized Video is a great way to respond to emails, calls and visits to your dealership. Giving your salespeople easy access to webcams and your YouTube channel is a great way to get videos out to your customers. Something as simple as a 30-50 second personalized intro video can make a big impact on customer perception.
Automated solutions like stitched video can be a great way to get 100% video coverage with the least amount of work and cost. Services like Dynamic video from CarSoup.com will take your existing pictures for each vehicle and make them into a video with human voice over and integration with CarFax, Price and mileage information. As we have mentioned before, you have to be careful about choosing a video vendor, some claim to have human voice over, but it is a very computerized sounding human voice.
Depending on your needs we offer video solutions that can feed everywhere from CarSoup and your website to YouTube and Facebook. The best part is, they are all extremely affordable!