Jostling for car shoppers and buyers in the digital space is a moving target: How do you face this challenge? CarSoup.com teams up with dealers to help fight through the fray and the noise of advertising messages to boost sales and move inventory. How do we do it?
One prime way we do this is through our newly launched event campaigns. The ability to get your message in front of our audience of in-market automotive shoppers, and, most important, buyers, is available 52 weeks per year. Lots of options are still available. Here are some selected examples:
--Custom Event Landing Page. This features customized inventory results based off of the dealer’s customized event.
--Run-of-Site Banners. 10 to 15 percent share of these banners run on CarSoup.com’s entire site in that market.
As mentioned, this is only a partial list. Find out more by contacting your account manager.
Consumer demand for connected cars is up.* Car buyers want and will soon be demanding these connected cars. What will they give to have them? Are you ready?
What is a connected car? It is a concept in which the driver and vehicle itself are linked to the world through the Internet and wireless networks.
Beyond wanting connected cars, most automotive consumers say they also would be willing to share their personal and vehicle information to make a connected car possible.
A whopping 81 percent said they would. Among younger participants (18-34), the number is even higher, with 84 percent saying they would share data. The study shows that among customers interested in connected cars, a large majority in every market surveyed (79 percent overall) said they would be more likely to buy from an OEM and/or dealer offering the “ideal” combination of connected car services.
In the meantime, until these connected cars emerge, mobile and tablet usage is soaring. With all of this consumer interest in connectivity rising, we at CarSoup.com continue to respond to this market trend. We’re responding in a variety of ways, including upgraded native mobile apps, which means you can browse inventory faster; an enhanced mobile site; a mobile-optimized website; and other products that will soon be launching such as our Automotive Content Library. This library will help dealers deliver high-quality, consumer-oriented content to their social media pages, blogs, websites, newsletters and other dealership communication outlets.
*According to a Cars Online 2014 survey, by Capgemini, which annually conducts automotive consumer research.
The rising shift to mobile continues to accelerate. One recent Local Search Association (LSA) study showed 60 percent of adults now choose smartphones or tablets over PCs to find information before buying products and services offline. We’ve gone mobile, too. We can help you reach these connected consumers who are transforming local shopping and creating this dramatic shift to mobile.
Mobile devices now account for about 40 percent of our CarSoup.com website traffic. With this trend in mind, we have stepped up mobile ad opportunities:
Finally, some intriguing additional findings from the LSA study, include: