You just sold a car. You take a picture of the proud new owner, post it to your Facebook page and…nothing. No likes. No comments. Is it time to stop posting these pictures? Not at all. It’s time to start changing where you post them.
As a business, you play by a different set of rules than a person. You can’t tag people the way another person can, which limits your exposure to new potential Facebook fans. Fortunately, there’s a way around this: get the customer to post the photo on their page and tag your dealership. Now your dealership is getting pushed out to all of their friends AND all of your fans.
But why would the customer do this for you? Because you’ve made it incredibly easy for them with the new CarSoup.com LOTSoLIKES kiosk. With this incredible tool, you snap a quick photo of the proud owner. You walk them over to the LOTSoLIKES kiosk and have them fill out a quick survey. At the kiosk they can like your dealership and post the photo on their Facebook page.
It only takes a minute and they’ll be happy to do it. They even get entered into a drawing for participating.